Relatively high meat prices will act as a brake on meat consumption in 2011, particularly in the developed economies where the recession has bitten deeply, writes Terry Evans in his overview of broiler meat consumption trends in Asia. However, on the bright side, economic growth in some developing countries may well give consumption a boost, particularly for competitively priced chicken meat.
Because chickens have a better feed conversion than their competitors, higher feed prices may benefit chicken sales in developed economies as consumers switch from the more expensive meats. But, in those developing economies that have not witnessed real income growth, increases in poultry prices may cause some consumers to stop buying chicken. There are indications that the availability of feed ingredients will expand as cereal producers react to higher prices. This could help reduce the rate of food price inflation in the short term.
Globally in 2011, our estimates indicate that chicken uptake could show a gain from 12.3kg to 12.5kg per person, while in Asia the average eaten could reach 7.2kg as against 7.0kg for 2010.
Assuming that the data for chicken meat production in India, as presented by the USDA is correct, consumption currently stands at 2.2kg per person per year
During 2010, China is estimated to have produced 12.6 million tonnes of chicken meat.These figures point to an estimated consumption of around 9.5kg per person per year, which is projected to reach a record 10kg this year.
Only Saudi Arabia and Iran possess larger oil reserves than Iraq, where oil exports are expected to be the key to the growth of this country's economy .the current estimate of around 18kg/person compared with only 10kg just a few years ago.
In Malaysia, there are no dietary or religious restrictions on chicken meat eating....Wanzulswiftlet
Figure 1. Estimated chcken meat consumption in Asia compared to the world average
Globally in 2011, our estimates indicate that chicken uptake could show a gain from 12.3kg to 12.5kg per person, while in Asia the average eaten could reach 7.2kg as against 7.0kg for 2010.
Assuming that the data for chicken meat production in India, as presented by the USDA is correct, consumption currently stands at 2.2kg per person per year
During 2010, China is estimated to have produced 12.6 million tonnes of chicken meat.These figures point to an estimated consumption of around 9.5kg per person per year, which is projected to reach a record 10kg this year.
Only Saudi Arabia and Iran possess larger oil reserves than Iraq, where oil exports are expected to be the key to the growth of this country's economy .the current estimate of around 18kg/person compared with only 10kg just a few years ago.
In Malaysia, there are no dietary or religious restrictions on chicken meat eating....Wanzulswiftlet
Figure 1. Estimated chcken meat consumption in Asia compared to the world average
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